Online retail for blue ocean niche markets

Hi, we're Uncommon Gear

About Us

We operate a handful of niche ecommerce destinations serving tactical markets.

We accomplish this through comprehensive online marketing strategies and a customer-centric approach to business. All of our ecommerce stores provide excellent customer service, user-friendly storefronts, competitive pricing, and fast shipping.  


We specialize in ecommerce stores that target a specific product category or highly targeted vertical.


Our mission is to create experiences worth sharing with customers, employees, and community.


Our objective is to create lifetime customers by providing them with a paramount online shopping experience.

Our cultural cornerstones...

Core Values

Do The Right Thing

Be Bigger Than Yourself

Act Financially-Sensible

Make It Better

Working together

The Culture

We are all on the same team with the same mission: To create experiences worth sharing with customers, employees, and communities 

Uncommon Gear is a group of hard-working, professional individuals who genuinely like working and collaborating with each other. We are committed to ecommerce excellence. Our team members provide constant ingenuity and creativity in order to keep our momentum propelling forward and our business strong.

All of us at Uncommon Gear, truly care about our customers and their experiences with us. Each and every customer deserves to be provided with a high level of customer service because it’s just as important as the product itself.

We hope that we’ve created one of the best cultures in the industry – one that celebrates individuals, collaboration and lifelong friendships.